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Donald Miller critically analyzes various billboards, arguing that most fail by trying to be clever instead of clear, and provides insights on creating effective advertising that solves a problem with minimal cognitive load.
Nonprofit founder Scott Harrison shares how Charity: Water revolutionized fundraising through simple messaging, innovative approaches like donating birthdays, and a transparent 100% donation model that has raised over $1 billion to bring clean water to millions worldwide.
A deep dive into the nuances of leadership, narcissism, and self-awareness, exploring how great leaders balance confidence with humility while avoiding the pitfalls of unchecked ego and destructive self-absorption.
In this inaugural episode, Donald Miller introduces the StoryBrand Podcast, providing a comprehensive deep dive into the StoryBrand framework and explaining how clear messaging can help businesses grow by inviting customers into a story where they're the hero and the business is the guide.
Marketing experts Donald Miller and Kyle Reed analyze three memorable, annoying advertising campaigns - Head On, Chia Pet, and George Foreman Grill - that succeeded by using simple, repetitive messaging that grabbed consumers' attention and clearly communicated a product's core benefit.